Ever since I originally started using SEO and PPC on our small Heating and Air Conditioning business, I have seen a big increase in traffic and sales at the company! The PPC has been working really well, and that is despite the fact that I am not super educated with both Search Engine Optimization and Pay per click.
At first, I knew there was one more thing I could go ahead and try to add to our website to make it complete.
After SEO, the last final step was SEM. Search Engine Marketing is basically making your entire website more visible in search engines. One of the main ways I’ve progressively already applied this is adding keywords to your website, which will help your website slowly rank better in search results. The difference between the skills of SEO and SEM is that Search Engine Marketing is basically paying a search engine host to have your ads applum at the top of the search screen. Of the more than 3 bizarre results that come up, you want to be at the top. So far, I have been using SEO and SEM – and they have worked the best so far. All many of these methods have greatly improved the overall amount of business I have gained on our website. My customer ratings also went up, actually because our website became more locally known and trustworthy… Even the amount of calls our business has regularly gained have also increased, I never would have thought that this much of our business would change. It’s appreciate running a completely new business! It’s amazing how using simple online SEO tactics can greatly increase the amount of regular visits your website can receive. I am hoping one afternoon once I get even greater experience, that I can begin our own SEO business with Search Engine Optimization services.